Ford to add U.S. ‘affordable' nameplate by 2022
Ford executives have promised for months that they wouldn't abandon U.S. customers who want the sedans it's discontinuing in North America. Now those plans are becoming clearer.
Speaking at the 2019 Auto Summit in New York, Jim Baumbick, Ford's vice president of enterprise product line management, on Wednesday said the automaker would by 2022 add an "affordable" nameplate aimed at filling the hole left by ending sales of the Fiesta, Focus, Fusion and Taurus sedans.
«It's an example of how we're moving faster, working together differently and leveraging our five all-new flexible vehicle architectures. We came up with the concept in just 12 weeks using our new product creation process. Previous all-new vehicles could have taken years of research before receiving approval» Ford said in a statement.
Baumbick also declared that Ford plans to add a higher-performance variant of its "Mustang-inspired" electric crossover that the company has said it plans to start selling in 2020.