Kia kick off Proceed, shooting brake with the elegance of a Coupé and space of a tourer
The All-new Kia Proceed, the first Kia shooting brake created for expanding the Ceed family merges stunning design with the space and versatility of a tourer in an elegant five-door Coupé body.
Presented to the public on the occasion of the 2018 "Mondial de l'Auto" in Paris, the new Proceed has been designed, developed and engineered in Europe and for the Europe. Carrying the name over from the second-generation pro_cee'd three-door coupé, the Kia Proceed is a product of Kia's European design, product development and research and development teams in Frankfurt, Germany and will be manufactured at the brand's Žilina production facility in Slovakia. It will be built alongside the Kia Ceed and Ceed Sportswagon, introduced last year.
Tourer but with a touch of sportiness and innovation typical of the Kia DNA the Proceed presents an alternative to the traditional three-door hatchback and marries its imposing proportions with a compact footprint that hints at its outright agility. With the DNA of a coupé, the ProCeed is lower and longer than both the Ceed five-door hatchback and Sportswagon. Yet, it combines its striking visual presence with a dash of versatility. Like the Ceed, the front of the Proceed is built around precise, linear shapes, with ice cube LED daytime running lights as standard, echoing the appearance of earlier Kia GT-Line and GT models.
In profile, the Proceed is influenced by the design of the 2017 Kia Proceed Concept presented in Frankfurt in 2017, mirroring its silhouette with a raked roofline that flows elegantly downwards into the rear shoulders. Taut creases run the length of the car, trailing from the headlamps to the tailgate to extend its visual length. It carries over the window line from the 2017 Proceed concept car, including the acutely angled chrome Sharkblade, emphasising the dramatic roofline. Its steeply raked rear window separates it from its siblings in the Ceed model family, as well as other cars in its class.
At 4,605mm long, the Kia ProCeed is 5mm longer than the Ceed Sportswagon, with a longer 885mm front overhang. At 1,422mm in height, its roofline sits 43mm lower than that of the Sportswagon, while ground clearance is reduced by 5mm, to 135mm; compared to Ceed the suspension set-up is 10 mm lower for both the GT and GT Line models, a reduction partially offset by the adoption of larger wheels. Constructed on the same K2 platform as other Ceed models, the 2,650mm wheelbase and 1,800mm width remain unchanged. Inside the cabin, the ProCeed features the same ergonomic cabin as its Ceed compatriots. The interior is characterised by high-quality soft-touch surfaces, metallic trim, and a horizontal dashboard layout. Kia's 8.0-inch floating touchscreen infotainment system sits at the centre of the dashboard, with audio and heating and ventilation controls situated below. The dashboard itself is angled slightly towards the driver. The Kia Proceed diverges from other models in the Ceed family line-up with a series of changes designed to introduce a sportier ambience to the cabin. With a capacity of 594 litres, the Proceed's boot is 50 per cent more capacious than that of the Ceed five-door hatchback.
Proceed technology plays a role in improving both driving fun and safety. Every Proceed is equipped as standard with Kia’s Vehicle Stability Management, that ensures stability when braking and cornering by controlling the car’s Electronic Stability Control (ESC) if it detects a loss of traction. Stardard is also the Torque Vectoring by Braking system for selective braking management and control of understeer when cornering.
The Proceed is available with a choice of - only turbo - three engines: two gasoline and a Diesel. Both are available with Kia's seven-speed auto Dual-Clutch Transmission (DCT). The new gasoline option is the brand's all-new 1.4-litre T-GDi power unit, which produces 140hp andensures its 242 Nm torque output. The new Diesel option available is the all-new Smartstream 1.6-litre CRDi (Common-Rail Direct injection) Diesel engine. Kia's Smartstream powertrain philosophy seeks to enhance fuel efficiency and performance with reduced emissions. The Smartstream engine has been developed with an optimised powertrain structure and design, compact and lightweight components, and enhanced combustion technology, maximising fuel efficiency and driving performance. The 1.6-litre Diesel engine in the Proceed is the first Smartstream Diesel engine from Kia. It produces 136hp and 280 Nm torque output. All petrol engines are fitted with a gasoline particulate filter to reduce tailpipe emissions.
The cabin features a wide range of new technologies to enhance comfort and convenience for occupants. The floating infotainment system is an 8.0-inch touchscreen navigation system, with navigation and Kia Connected Services powered by TomTom. The system enables full smartphone integration with Apple CarPlay and Android Auto. The ProCeed GT features a powerful eight-speaker JBL Premium sound system with Clari-Fi music. Standard are, also, Bluetooth, automatic lamps and keyless Smart Key system.
From the new launch Proceed will be available in 10 colors for the body. 18-inch alloy wheels are available on both versions.
The third model of the Ceed family. will be on sale starting from February, with prices from 29,000 euros.