Renault creates the first worldwide platform for editorial content on mobility
Groupe Renault announced the signature of a strategic agreement with Publicis Group and its newsdesk Relaxnews. The objective of the partnership is to create the first global platform of editorial content for mobility by bringing a new dimension to the AEX (Augmented Editorial Experience) concept presented at the last Paris Motor Show.
With the advent of connected and autonomous vehicles, Groupe Renault accelerates the development of a new strategic activity and reinvents the time spent on travel. The ambition is to offer users an immersive experience enriched by editorialized and personalized content, whose value will provide a real differentiator in the choice of vehicle purchase and use.
A multi-content and multi-source experience: a platform capable of aggregating all types of media and audio content, including news, music, audio books, podcasts, e-learnings or content based on geolocation and user preferences.
An interactive and personalized experience via voice command: thanks to artificial intelligence, passengers will be able to interact with the platform, which will get to know their interests and will also suggest content.
An experience to be lived in two years in Europe via a mobile application, then implemented on-board.