Tesla to revamp Asia business to focus on China
Tesla is revamping its Asia operations to put more focus on China as the company prepares to start manufacturing in the world’s largest electric-vehicle market.
The company is dismantling its Asia Pacific business unit and forming a new division for Greater China that will cover the mainland as well as Hong Kong, Taiwan and Macau.
Tom Zhu, who took over as vice president of APAC operations in 2018, will head the division.
Tesla Ceo Elon Musk is betting on China, Tesla’s biggest market after the U.S., to boost sales and restore investor confidence.
Tesla is building a factory in Shanghai that is slated to start operating later this year and bolster competitiveness in a country crowded with hundreds of EV rivals.
Zhu will continue to lead the Shanghai factory operation. The Asia-Pacific region’s teams will report to Tesla’s head office in Palo Alto, California.