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Magneti Marelli partners with Ecopatente also in 2010/11 - 24/06/2010 Magneti Marelli’s support to the EcoPatente project is part of the company’s commitment and activities aimed at environmental and social sustainability: Magneti Marelli calls this mission “GREEN ENGAGEMENT”.
To Magneti Marelli, GREEN ENGAGEMENT means developing smart systems and solutions capable of contributing to the evolution of mobility. It means contributing to the spread of road regulations and of a culture aimed at responsibility and proper conduct behind the wheel, promoting a path of cultural evolution towards smart, eco-sustainable use of the automobile, especially by young people about to become members of the motorists community.
«Only through a close union and interdependence between technology, individual responsibility and education – commented Michele Bellone, Magneti Marelli’s Marketing and Communication Director – can we speed up the evolution towards a new sustainable mobility. For this reason, we believe that a project such as EcoPatente is an effective opportunity to make young people aware of this goal and, at the same time, the natural outlet for Magneti Marelli's “Green Engagement”».
Part of the EcoPatente training programme consists in illustrating certain technologies fitted on automobiles thanks to which consumptions and emissions are reduced. Specifically, Magneti Marelli’s “Freechoice” automated transmission is a technology that already provides an extremely effective answer to the challenges associated with environmental sustainability and affordable mobility: by automating a simple manual transmission thanks to a hydraulic mechanism managed by the electronics, this solution guarantees comfortable use, reduced consumptions and, consequently, reduced emissions. |
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