Škoda supports Tour de France as the Official Main Partner for 16th time
Škoda is supporting the Tour de France (6-28 of July) for the 16th time this year as the official main sponsor and vehicle partner.
The car manufacturer will be providing 250 vehicles to the organisers and race management. The fleet includes 250 cars, including the SUV models Kodiaq and Karoq, as well as the bestseller Octavia and the top model Superb. Leading the peloton will be a red Superb equipped with sophisticated communication technology serving as mobile control centre to Tour Director Christian Prudhomme.
Škoda is also sponsoring the Green Jersey; for the fifth consecutive time, the car manufacturer’s logo will be featured on the jersey of the leader in the points classification in the Tour de France.
Cycling fans can stay up-to-date with all the racing action by downloading the official Tour de France app "powered by Škoda".
Škoda has launched the new 360-degree campaign "To the Greatest Family of all: Cyclists". It conveys the passion as well as the spirit of comradery and dynamism within the global cycling community.
The campaign is being publicised also in Italy on the company’s website WeLoveCycling.com/it.
In addition to information regarding the largest cycling race in the world, enthusiasts will find articles on the world of amateur and tourist cycling.