Abarth Days 2019: over 5,000 fans in Milan to celebrate the 70th anniversary
On Saturday 5 and Sunday 6 October, the largest official Abarth meeting in history took place in Milan, smashing the record set at the last edition: more than 5,000 fans and over 3,000 Abarth vehicles attended, taking part in 3,500 test drives in the new 70th Anniversary range.
Undisputed queen of the event the new Abarth 695 70° Anniversario, the most important tribute to the first seventy years of the brand. The bold limited edition charmed all the participants with her new adjustable spoiler, green Monza 1958 livery and the Campovolo grey body-kit, a tribute to the racing world and history of the Scorpion.
The backdrop to Abarth Days 2019 was Milan Innovation District where a race track of about 3 km was set up, offering a thrillingly rapid succession of straights, bends and chicanes. Adrenaline was at an all-time high for the fans, who were able to drive their own Abarth vehicles on the city track, test drive the new Abarth "70th Anniversary" range and step into the shoes of a co-driver on board the 124 rally beside one of the Abarth drivers.
An "Online Abarth Day" took place at the same time as the real-world meeting at MIND with more than 1,000 published contents, starting from the reveal of the Abarth 695 70° Anniversario, for the first time simultaneously across Europe on Facebook Première that reached over 140,000 people.
The online community participated with more than 90,000 likes and comments on social media. The latest addition to the Abarth line-up was viewed 120,000 times.
The Abarth Days 2019 undoubtedly confirmed its role as the most eagerly anticipated event for Scorpion fans from all over Europe. Many of these fans are part of the ever increasing global Abarth community - currently comprising 77 official clubs (nearly double those of 2016) with over 5,000 members and many others belong to "The Scorpionship" community, that has been active for three years in the EMEA area with over 111,000 members.