FCA opens the doors of its Centro Stile, where the Fiat 500 new range was born
Just imagine looking around one of the most secret, best protected areas in the automotive world to find out how an industrial product can become both a style icon and a global success.
It was to enable just this that Luca Napolitano, Head of EMEA Fiat and Abarth brands, welcomed the international media to the Centro Stile FCA in Turin, offering them a unique opportunity to tour the "Colours and Materials" department, where every aesthetic feature - colours, materials and external and internal finishes - that will characterise future Fiat models is defined.
Between these four walls, in a workplace which is part sophisticated research centre and part refined fashion atelier, every day designers, architects and technicians work on trends and try out innovative production processes, creating new colour schemes and original combinations of materials.
And it was in this very place that a Sixties legend, the iconic 500, was reborn in 2007 to "brighten up" the daily lives and streets of the whole world.
The ingredients of this success include the more than 30 special series created by the Centro Stile in partnership with iconic brands - from fashion to luxury yachting and from technology to heritage - which have given us unique cars, bringing the opportunity to explore uncharted territories for a city car.