Lamborghini celebrates its "premiere" at the Fuorisalone in Milan with Living in the Fast Lane
From 9 to 14 April for the first time at Milan Design Week, Lamborghini presents Living in the Fast Lane: the interactive Lamborghini Lab where design merges with technological and engineering development.
In addition, presented as a world preview at the Geneva Motor Show, the new Huracán EVO Spyder will be on show for the first time in Italy.
The Lab space located in Milan is designed as an exhibition route that allows the visitor to immerse themselves, step by step, into the Lamborghini universe, from the first historical masterpieces to the significant current developments with a multimedia journey passes through more than 50 years of history from 1963 to today.
At the end of the experiential route, an area dedicated to the Centro Stile Lamborghini, a focus on the brand's design methods. Design, shapes and technology are represented through manually carved demonstrations, sketches and scale models. Lamborghini designers take turns in presenting live demonstrations of Tape Drawing, a magical step in design.
The Lab also offers an exciting driving experience through Lamborghini’s official simulation partner ImSim. Guests turn into professional drivers around a race track using motion simulation and VR technology.