Maserati at Milan International Design Week with the Crafting Italian Experiences
Maserati proposes an exclusive programme at the world’s most important Design Week in Milan, where it is giving tribute to Italian ‘products of excellence’ which are available as a customization options on its new car ranges.
The Maserati Crafting Italian Experiences tour starts in the elegant Brera design district in the heart of the historic centre of Milan, a famous area dedicated to the arts, where visitors can admire the displayed Levante ONE OF ONE customized by Allegra Antinori and previously exhibited at the Geneva Show.
The second stage of the Maserati Crafting Italian Experiences project stops at The Flagship Store belonging to De Castelli, leading metal working firm specializes in the production of home furnishing accessories, surfaces and custom projects. Inside its Flagship Store De Castelli shows what happens when it combines its expertise in metal surfaces with Maserati's eagerness to embrace metal poetry.
The "journey" continues in Porta Venezia, with a unique visit to the exclusive Giorgetti Atelier. Giorgetti, the internationally renowned Italian woodworking company, is known for its furniture and unique design pieces. Here, it is possible to admire the Quattroporte dashboard inserts.
At Milan's most exclusive zone the “Quadrilatero della Moda” Maserati has chosen the Alcantara Concept Store: on this occasion, it is displaying an installation dedicated to Maserati underlining the uniqueness of its applications, born from the collaboration between the two companies’ stiles centers.
The Maserati Crafting Italian Experiences finishes at the Boutique Ermenegildo Zegna, in Via Montenapoleone where it is exposed the new Maserati Capsule Collection for Spring-Summer 2019.