Mercedes prepares new Brand Experience in its showrooms
The showrooms will turn into a real stage. This is the new Mercedes solution that is ready to debut with a new image in its global dealerships.
The first international showroom to offer a complete preview of the future of the Brand Experience is located in Hong Kong, while in Germany is Flensburg to show to its clients the new concept of a virtual and real Mercedes experience.
The goal is to create a fascinating brand experience within the showroom through a combination of space design, innovative consulting processes and the introduction of digitization in the various phases.