Porsche pilots U.S. online car sales for first time

Porsche is launching online car sales in the U.S. for the first time.

The joint pilot project with 25 participating dealers combines convenient shopping from browsers or mobile devices with the ease of completing the paperwork on-screen – shortening and easing the process from selection to contract.

Once an online order is submitted, customers can visit the dealership just once for final signatures and to collect their dream Porsche.

At launch, 25 of the 191 independently owned and operated U.S. Porsche dealers are taking part. A wider national rollout is possible, depending on the results of the pilot.

«For our dealerships, who are at the core of our strategic initiatives, we think this blend of digital and physical interaction with customers will only strengthen their business» said Klaus Zellmer, President and Ceo of Porsche Cars North America.

The service features new and pre-owned vehicles that are in a participating dealership’s inventory. It covers all aspects of buying, financing or leasing a selected vehicle, including payment and trade-in calculators, credit approval, and financing and insurance options through Porsche Financial Services.

Customers can upload photos of their personal documents for ID verification and car pictures for trade-in valuation.

With the information completed, the dealer can prepare the necessary paperwork for signing when the customer arrives.