PSA wants to return to North America
The PSA Group will launch a car-sharing service in the United States, in Washington DC, by the end of October, using 600 Chevrolet cars initially (the model has not yet been specified).
The car-sharing service, which will be launched together with Free2Move, basically represents the start of the three-year PSA plan to return to sell its vehicles in North America.
The builder clearly indicated, for the first time, its plans to relaunch the offensive on the east coast of the United States in August, during the CAR management seminars in Traverse City, Michigan.
The French Group intends to use the data it will collect from shared mobility services in order to better understand consumers, their driving habits and the way they use different transport services.