Ram working on pickup to fill opening in FCA midsize lineup
FCA sees another opening in the midsize pickup segment that the rugged Jeep Gladiator can't fill. It will be up to Ram to close that hole. FCA Ceo Mike Manley said last week the Ram team is «focused on solving a metric ton midsize truck solution for us because it's a big part of the portfolio and growth we want to achieve».
The midsize Ram's platform is a key issue: «Being able to find a cost-effective platform in a region where we can build it with low cost and it still being applicable in the market is what they're struggling with at the moment» Manley said on a conference call with analist. «I want that problem solved because it's a clear hole in our portfolio. It will not be filled by Gladiator because Gladiator is a very, very different mission».
In addition Manley gave an update on the Ram Classic, the previous-generation pickup that still has life left. Dealers have said it retains wide appeal among consumers not ready to absorb the higher payments of the redesigned pickup and commercial clients who need basic work vehicles.
Some dealers predict the Classic will remain a viable option for at least the rest of 2019. Manley said he sees no reason to change the truck approach: «The strategy has worked well for us. The Classic is what I would call the real traditional workman's truck».