Rankin brings the All-new Mazda3 to life, with feeling
The All-new Mazda3 made its global debut in LA and is now being celebrated with a unique portfolio of images by Rankin, one of the most influential photographers of our generation.
To celebrate the new Mazda3, Rankin brings his talents to unlocking the emotion of the new car, as described by chief engineer Mitsui Hitomi: «We don’t design to a spec, we design to a feeling».
The brief was to capture the new Mazda3 and bring out the energy and feelings that the Takumi clay modeller at Mazda puts into the car when they craft each model by hand. The end results capture the emotions of this important model, the first car in Mazda’s new generation of products.
Each picture represents a significant feeling – from verve to serenity - that Rankin has captured in his unique photographs.