Suzuki Jimny wins the Good Design Gold Award 2018 in Japan
Suzuki Jimny won the Good Design Gold Award 2018 in Japan, the special award of the Japanese Ministry of Economy, Trade and Industry awarded under the Good Design Award event that take place under the auspices of the Japan Institute of Design Promotion .
This is a very coveted award, assigned to the product that stands out among the finalists of the Good Design Best 100 for the exceptional design.
The Jury decreed that "In the global car market populated by numerous models, Jimny has been able to carve out a special and unique position.
The redesign linked to the generational change took place in an ideal way and the evolution went in the direction of the search for the functional characteristics typical of an instrument that we hold in high esteem.
In the last generation in particular, a sophisticated design was achieved, starting from the strengths of the previous models".