Tennis: a new communication campaign driving Peugeot towards an electric future
Peugeot demonstrating its commitment to tennis with a 2019 communication campaign focused on the future of the brand. The new campaign showcases Peugeot’s strategy of projecting itself into a new automotive era against the backdrop of the energy transition.
The campaign is being revealed for the first grand slam tournament of the tennis year. Two films feature two of Peugeot’s nine ambassador tennis players embodying the brand's values of Allure, Exacting standards and Emotion.
Alexander Zverev, the German player currently ranked number four in the world and having won the Nitto ATP Finals, is associated with the future Peugeot 508 SW Plug-In Hybrid. Lucas Pouille, the number-two French player, is associated with the Peugeot 508 Plug-In Hybrid saloon (both cars will be launched in autumn 2019).
The two films were filmed in London and draw parallels between the past of Peugeot and the players and their exciting futures.