Volkswagen Brasil develops its first vehicle for the international market
Groundbreaking premiere: For the first time, Volkswagen do Brasil is developing a vehicle based on the modular transverse toolkit MQB completely in-house; the model is also to be produced later in Europe and sold on other international markets.
Volkswagen is strengthening the economic significance of Volkswagen do Brasil with the regionalization of the South American market.
Under its regionalization strategy, the company launched a product offensive with 20 new models for Brazil as the key market in the region.
The vehicle based on the MQB will be designed and developed in Brazil. Known as the “New Urban Coupé” it combines sportiness with a high driving position.
The world premiere is planned for spring 2020.
Production will commence at the Anchieta plant in the same year and the vehicle will also be built in Europe from 2021.