Acura focuses on iconic cars in U.S. fall ad campaign
Acura is highlighting its history of producing memorable sports cars for the road and the track with a marketing campaign that will show up across social media channels and broadcast TV.
The ad push begins Monday with a 30-second video featuring iconic vehicles from the past such as the Integra Type R and the first-generation NSX supercar, along with the present-day ILX sedan and the second-generation NSX. Also appearing in the fast-moving clip are the ARX-05 race car and the recently unveiled Type S concept sedan.
The marketing push features the tag line "Less Talk, More Drive" and is designed to reinforce Acura's image, that is preparing to roll out redesigned cars and crossovers with edgier styling and better performance.
«'Less Talk, More Drive represents the spirit of Acura's precision crafted performance. It is influenced heavily by our renewed focus on what matters most — the driving experience — and Acura's commitment to testing ourselves on the track, at the factory and on the street» said Jon Ikeda, Acura's vice president.
Here the campaign video.