BMW introduces the Alibaba voice assistant into its vehicles in China
BMW will become the first premium carmaker to launch Tmall Genie onto the market in China by the Alibaba voice assistant seamlessly integrated in selected BMW models.
As the two companies announced at the Consumer Electronics Show in Las Vegas, the voice assistant will be available in-car to BMW customers in China by the end of 2019.
The integration of the intelligent cloud-based voice control service in the Chinese market opens up a variety of in-car entertainment and shopping options for BMW drivers while on the road. BMW customers who have a Tmall Genie-compatible device at home to operate vehicle functions easily and conveniently, and to call up appointments saved in the BMW Connected mobility agenda, place online orders, view cinema listings, listen to their favourite playlist or check the weather at their destination. They can access all information the Tmall Genie has at its fingertips via audio output. This can also be displayed in text and image form on the BMW Display Screen.
A smartphone is not required to use the intelligent voice assistant in-car. All BMW models come with an embedded SIM card, which enables seamless integration and permanent online availability.