Daimler supports tolerance and diversity worldwide
Supporting the slogan "We live diversity!" Daimler will be participating in 13 Pride Parades and events all over the world. The tour kicks off on June 2nd in Dallas before moving on to Tel Aviv (June 3rd), Rome (June 8th), Detroit (June 9th), Portland (June 15th) and London (July 6th). The next stops are the Christopher Street Day parades in Cologne (July 7th), Berlin, Stuttgart (both on July 27th) and Bremen (August 31st), as well as events in Charlotte (August 18th), Johannesburg (October 26th) and last but not least Buenos Aires (November 2nd).
Around the world, around 1800 employees will ride along on Mercedes-Benz Trucks and Buses which have been specially designed for the Pride parades. Furthermore, all employees are invited to accompany the parades.
Wilfried Porth, Member of the Board of Management of Daimler responsible for Human Resources and Director of Labor Relations said: «Together with our employees, we want to send strong messages for tolerance, diversity and a culture of appreciation and respect. A culture in which origin, gender, religion, age or sexual orientation don’t matter. Diversity is the driving force behind our ideas, our change and our culture of innovation. Diversity increases our potential and our creativity. As a company, it makes us more successful and creates clear competitive advantages».