Evija world tour continues as Lotus hypercar premieres in the Middle East
The all-new Lotus Evija hypercar has made its debut in the Middle East as part of a series of exclusive media and VIP events.
The covers came off at an unveiling at the stunning Lotus Dubai retail outlet, with Phil Popham, Ceo, Lotus Cars and Russell Carr, Director, Lotus Design, presenting the all-electric two-seater to invited guests.
They were joined by Karl Hamer, Ceo of Adamas Motors, Lotus’ retail partner in the United Arab Emirates, plus other members of senior management from both companies
Opened exactly a year ago, Lotus Dubai is on the Emirate’s Sheikh Zayed Road. It’s a 460 mq state-of-the-art facility capable of showcasing up to 10 models from the Lotus performance car range.
The Evija is remaining in the region for several days. It will also appear at Lotus Abu Dhabi then complete a programme of private viewings.
The Evija’s arrival in the Gulf states is the latest leg of a world tour which began after the car was unveiled in London on 16 July. It has already included Monterey Car Week in the USA, and Japan Lotus Day.