Great Wall mulls building cars in Europe again
China's Great Wall Motor may consider building a plant in the European Union once again if its sales there hit 50,000 units a year, as part of a push to seek growth in overseas markets its Chairman Wei Jianjun said.
The automaker has already had one attempt to produce vehicles in Europe after it opened a factory in Bulgaria in 2012 to assemble SUVs, pickup trucks and city cars. The plant closed in 2017.
Great Wall, the top SUV and pickup manufacturer in China, is now exploring sales and production in overseas markets to expand its global influence and seek higher profit.
The company plans to start selling Wey-branded SUVs to the European Union in two years, Jianjun told in an interview on the sidelines of the Frankfurt auto show, referring to Great Wall's premium brand. «We plan to produce cars from China and export to the EU in the early stage» Wei said, adding the company also plans to sell battery electric and plug-in hybrid vehicles to Europe. «We believe once we sell more than 50,000 units in the EU, we will begin to consider building a factory there» Jianjun said.
Great Wall, whose mass-market brand is Haval, also exports some pickup truck models to Italy.
«We hope to take market share from foreign brands, we are vigorously investing in research and development. The technology we're focused on developing now is technology that will be suitable for use in the 2030s» Jianjun told.