Maserati GranTurismo Zéda: from the Modena plant the new era for the Brand begins
Maserati takes another step towards a new chapter of its story.
The Brand will unveil a special GranTurismo Zéda to mark the end of production of the Maserati GranTurismo. The new car coincides with the Brand’s recent announcement to add more production innovation – as renovation work commences at the Viale Ciro Menotti plant in Modena - electrification and autonomous driving.
GranTurismo Zéda is the car created to celebrate the last day of production of the Maserati GranTurismo. Zéda is the bridge which connects the past, the present and the future. It means “Z” in the Modena dialect, it pays tribute to Maserati’s roots and reminds us that there is a new beginning for every ending: Maserati starts for “Z” in anticipation of a new GranTurismo.
The end of production of the Maserati GranTurismo and GranCabrio marks the beginning of a new path for the Modena plant. Work is already under way to update the production line in view of a total renovation that will see the facility devoted to the construction of the new super sports model, a high-performance car, characterised by state-of-the art technology and scheduled to launch in 2020.
In parallel, work has already started on a paint shop, a completely new addition to the facility, equipped with low environmental-impact, innovative technologies and boasting a special design enabling customers to personally view their cars as they are painted.