Mini organizes a Europe tour to celebrate brand's 60th anniversary
The port city of Bristol will become the hotspot for fans of the classic Mini from 8 to 11 August. This year, the annual International Mini Meeting (IMM) will be dedicated to a celebration of the landmark 60th anniversary for the brand.
At the festival site in the Easter Compton area, fans celebrating the anniversary are expected from all over the world. Many of them will be travelling to the meet in a classic Mini.
Just the Mini Classic department within the BMW Group aims to set the mood for the event by staging the road trip #ROADtoIMM19: a trip from Greece to the Mini headquarters in England. The start of 4,000 km journey in Athens on 25 July and will pass through a total of ten European countries on the route through Sofia, Belgrade, Bratislava, Vienna, Prague, Dresden and Rotterdam before reaching the final destination in the United Kingdom on 8 August in a tribute to the creator of the classic Mini, Alec Issigonis.
The convoy will consist of a classic Mini convertible and a Cooper from the first generation of the model after the brand’s relaunch. They will be accompanied by three MINI Cooper SE Countryman plug-in hybrid. Both classic vehicles were specially styled by the street artist Cheba.
The road trip will be told on the Mini Classic social networks.