Russia's first post-Soviet ultraluxury brand opens Moscow showroom
Aurus, Russia's first post-Soviet ultraluxury car brand, has opened a showroom in Moscow.
The Russian-built brand aims to become the heir to the ZIL sedans that for decades transported Soviet leaders. Priced from 18 million rubles ($274,000) the Aurus limousine targets customers in North Africa and the Middle East, as well as European and Chinese buyers.
«We expect a similar showroom will appear in China in 2020-2021» Industry and Trade Minister Denis Manturov said during the opening ceremony in Moscow. The Russian state has invested over 12.4 billion rubles ($189 million) in the Aurus limousine project since 2013. The vehicles are produced by a Russian research institute known by the acronym NAMI in partnership with Russian automaker Sollers. «A minivan and the SUV Komendant are at the testing stage. I hope to see the latter at the Moscow international automobile salon in 2020» Manturov said.
Aurus Ceo Adil Shirinov said potential customers were not only government officials but also businessmen: «We believe the audience will be quite wide».