Suburban Detroit event center aims to create new January auto show
With the North American International Auto Show in Detroit moving to June in 2020, a new winter show is afoot.
The Suburban Collection Showplace in Novi, Michigan, outside Detroit, is organizing a new regional auto show to fill the void in January.
Organizers are planning the Southeast Michigan Auto Show in early January a consumer-focused event as opposed to the international, media-driven flair of the North American International Auto Show held at Detroit's Cobo Center.
The Exposition is to take place at the event and convention center Friday, Jan. 3, through Sunday, Jan. 5. It would include a VIP cocktail kickoff event on the night of Jan. 3 as well as seminars, an outdoor and indoor ride-and-drive experience, kid-friendly activities and merchandise vendors.