Turin Names a Street at Carlo Abarth for 70 Years of the brand
Yesterday in Turin via Carlo Abarth was officially named, in honor of the first 70 years of the Abarth brand and the strong bond shared by its founder and the capital city of the Piedmont region since 1949
The street sign a section of road between Corso Orbassano and Via Plava. The headquarters of the Home of the Scorpion are currently located here, as is the Heritage HUB, which houses some of the most important vehicles produced by Abarth throughout its history.
«This year, Abarth is celebrating its 70th anniversary. Naming a street in Turin after its founder Carlo Abarth is certainly the best way to end a record-breaking year of celebrations on a high. Our community, which currently has 110,000 fans and more than 70 clubs in Europe, also wanted to participate in this historical moment, bearing testimony to the high level of esteem enjoyed by the brand and its history and paying tribute to its founder. All of this makes me extremely proud» stated Luca Napolitano, Head of EMEA Fiat and Abarth brands.