Volkswagen brand launches new global website
Following the world premiere of its new brand design at the IAA International Motor Show, the Volkswagen brand has now launched its new global website.
In future, this website will present all the content and offerings with respect to models, services, configuration, test drives, financing, used cars and many other items on a single platform. It will therefore be the central point of call for all customers of the brands Volkswagen Passenger Cars and Volkswagen Commercial Vehicles throughout the world.
The website has already gone live in 24 markets and rollout in a total of 120 markets is to be completed by mid-2020.
Thanks to the personal Volkswagen ID available to users on request, their communication with Volkswagen will become considerably more efficient. This means that users will, in future, seethe content and functions which are interesting and relevant for them at any time on the basis of their previous use of the Volkswagen website.
For example, if a user mainly looks at electric models, the website will present all the available information on e-mobility on his or her next visit. In addition to model descriptions, this will also include the content of the former ID.
The heart of the new website is the newly developed configurator which can now be found directly on the individual model pages.
Compared with its predecessors, which called for a defined, detailed and time-consuming process, users will now always start with a preconfigured basic vehicle which they can modify with very few clicks to reach their own personalized vehicle – in a number of adjustable steps.