Volkswagen R presents its new brand logo, thus underscoring the realignment
Volkswagen R is introducing its realignment with the presentation of the new R logo. The new R logo symbolizes the performance brand’s fresh start. It is more modern, distinct and sleek: Reduced to its essential components, it can be used for various purposes, remaining particularly suitable for digital media.
The new logo was developed at the Volkswagen Design Center. The team surrounding Klaus Bischoff developed the new R logo together with Technical Development and the Volkswagen R Marketing team.
The new company logo is characterized by the pristine line width and a clearly horizontal arrangement featuring dynamic curves. Moreover, the prominent diagonal line serves as a stark contrast, thus underscoring the brand’s overall progressiveness. The elongated R creates a broader, more powerful impression and defines Volkswagen’s commitment to performance and exclusivity.
The redesigned R-Line badge can be seen for the first time on the Atlas Cross Sport R-Line in North America. The vehicle, which was presented as a concept car at the New York International Auto Show in spring, will celebrate its world premiere on October 11.