Volkswagen unveils new brand design and logo
The curtain has been raised on New Volkswagen: at the IAA International Motor Show in Frankfurt, the Volkswagen brand has unveiled its new logo and its new brand design.
This world premiere marks the start of a new era for Volkswagen, accompanied by the presentation of the full-electric ID.3 at the same time. Volkswagen’s future is electric, fully connected and has a neutral carbon balance.
With its new brand design, Volkswagen has created a uniform global 360° brand experience which is more modern and more authentic. The new Volkswagen logo with its flat two-dimensional design is clearer and has been reduced to its essential elements. The brand design and the logo aim for high flexibility and are intended for digital applications.
The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns. The changeover to the new brand design is due to be completed by mid-2020.
New Volkswagen can be seen and experienced in the design of the vehicles, in customer contacts and in the brand presentation as a whole. The new brand design applies both to Volkswagen Passenger Cars and to Volkswagen Commercial Vehicles.
The international roll-out of the new brand design will begin at the IAA Frankfurt International Motor Show. The starting signal will be given when the new logo starts to shine out from the high-rise building at company headquarters in Wolfsburg at the same time as the Volkswagen Group evening.