World premiere for “New Volkswagen” at the IAA
At this year’s IAA International Motor Show in Frankfurt, the Volkswagen brand is celebrating two world premieres. In addition to the full-electric ID.3, the brand is presenting its new logo and its new brand design to the public under the motto of “New Volkswagen”.
The strategic transformation with a reorientation of content and sustainable products, initiated almost 4 years ago, is now to become visible with the new brand design. All in all, the presentation of the brand is to become more digital and therefore more modern.
With the new brand design, “New Volkswagen” will become visible and perceptible in the design of the vehicles, in customer contacts and in the corporate presentation as a whole.
The objective is to create a new 360° customer experience that is modern and fascinating throughout the world and across all channels.
The new presentation will not only be bolder and more colorful but will also be digitally oriented from the brand logo through to the world of images. The brand’s visual language will be very different from that projected by Volkswagen to date.