FCA Heritage at the 28th Edition of Autopromotec
An exhibition entitled "Italy: Red Passion" will be organised in Bologna during the biennial aftersales event to pay homage to the Italian ingenuity, creativity and passion for motors.
Four classic cars will be on show - all red, of course - picked from the FCA Heritage collection, namely a Fiat 1100 S (1948), an Abarth 2400 Coupé (1964), a Lancia Rally 037 (1982) and an Alfa Romeo SZ (1989). Completing the line-up will be a Giannini 500 TV (1970) and a Ferrari 328 GTS (1987) owned by private collectors.
Red has always been the colour of passion, in addition to being that of Italian sports cars since the 1920s when black paint was replaced by bright red. Alfa Romeo, Maserati and later Ferrari painted their racing cars with this colour so that spectators could distinguish the Italian teams in international championships.
According to a scheme established by the association that would later become the International Automobile Federation, French cars were to be blue, German cars white (and later silver), British car green and Italian cars red.
That is why Autopromotec organised the retrospective presenting six Italian-made masterpieces, all strictly red, to celebrate the ingenuity, creativity and passion for motors.