mytaxi becomes Free Now and integrates the service into the Moovit app
Becoming part of brand's family born from the BMW and Daimler Group's mobility services merger announced last February, mytaxi becomes Free Now.
The rebrand of the European app for taxis not only involves a change of name and brand, but also the emergence of a new positioning, which in the future - and based on local contexts - will lead the company to integrate other mobility services in its app, becoming a wide-ranging mobility provider.
In Italy, Free Now will focus on the taxi service and also on the service of shared electric scooters, when the specific regulation will be approved.
The goal is to grow further with more than the 4,500 licensed taxi drivers operating in Italy by offering more choice to users, thus creating an additional demand.
In this context, Free Now Italia is launching a new opportunity for both passengers and taxi drivers: the integration of the service in the Moovit app, the most widely used in the world for public transport, creating a strategic partnership that combines for the first time in the same app, public transport and taxis.