Bridgestone India to join EMEA region from 2020
Bridgestone has announced that, from 1 January 2020, its India business will fall into the EMEA Strategic Business Unit (SBU), transferring from the China, Asia-Pacific SBU.
As a result, Bridgestone Europe, Russia, Middle East and Africa (BSEMEA) will become Bridgestone Europe, Russia, Middle East, India and Africa (BSEMIA), one of four SBUs globally, alongside Bridgestone China, Asia-Pacific, Bridgestone Americas, and Bridgestone Japan.
The integration of Bridgestone India into EMEA comes as a result of Bridgestone EMEA’s ongoing transformation capitalising on the opportunities digitalisation offers. This transfer will unlock untapped potential in both India and EMEA.
As a result of the rapid expansion of the Indian automotive and tyre market, there is great opportunity in the retail, internet sales, original equipment aftersales, and, in particular, fleets spaces – opportunities that can be better realised when paired with Bridgestone EMEA’s experience and expertise.
Likewise, Bridgestone EMEA’s digital transformation can be accelerated by India’s tech skills and IT know-how.
Parag Satpute will continue to lead Bridgestone India as Managing Director.