FCA Bank and Bocconi University: winners of the “Pay per Mile” challenge announced
It has ended following a month of work by the participants the FCA Bank Pay per Mile Project, involved some twenty Bocconi University students who were asked to interpret the needs of customers and anticipate solutions that would meet the ever-changing market trends.
Working on the concept of "pay-per-use", the students proposed innovative solutions for achieving the complete satisfaction of the customers, whose approach is moving increasingly rapidly towards paying for services only when they are used.
The challenge in which the Bocconi students were involved was to develop new proposals aimed at automotive customers: new financing services or rental products, other than car sharing, with which up to now car buyers purchase or rent a car for a long period (36, 48 or 72 months) paying the instalment even when the car is not being used.
Divided into four groups, the students participating in the "Pay per Mile" challenge presented their projects at the evocative Abarth headquarters, in front of a judging committee composed of a number of representatives of FCA who evaluated the proposals and selected the winner based on content, originality, communication capacity, and correct identification of the target.
The winner was the "afFIATati" team composed of Vito Desantis, Maria Giulia Galati, Pierpaolo Guadagnuolo, Maria Vittoria Venezia, and Domenico Delfino. The choice was guided by the fact that their presentation confronted the project in way that was concrete but at the same time innovative, with ideas explained clearly and directly, with a very high level of originality.