Polestar picks Montreal for its first North American store
Polestar has chosen Groupe Park Avenue of Montreal as its first retail partner in the Americas region. The company also named Hugues Bissonnette as its Canadian manager.
Bissonnette, 45, a Quebec native, joins the team from Volvo Car Canada, where he was most recently the director of sales operations. He will spearhead all of Polestar’s commercial efforts in Canada, including the development of the brand’s retail environments, customer service initiatives and driving overall brand performance.
«Hugues has the right skill set, developed over time working in both the Americas and Europe, and I am confident he will have great success launching Polestar in Canada» Gregor Hembrough, head of Polestar in the Americas, said.
The agreement with Groupe Park Avenue paves the way for a Polestar launch at Montreal. The next steps include selection of the physical location for the Polestar Space — the company’s term for its dealerships — and a rampup of marketing efforts.
Groupe Park Avenue operates 18 auto dealerships selling 12 brands.