OUR APPROACH
Our Approach
Create with us. Literally.
Explore the competitive advantage of partnering with us to Co-Create the vehicles of the future.
Co-Creation is our
We promote a Co-Creation engagement model with our
customers and suppliers.
Close collaboration from the early phase of the design process. Adoption of Design-Led experiences and digital tools. Roadmap alignment to uncover synergies for joint value creation. All while leveraging technology from Marelli’s portfolio. The Co-Creation approach drives innovation, resilience, sustainability, and actionable insights to produce tangible business results.
OUR APPROACH
Speed is key
Our ability to implement solutions quickly sets us apart. We collaborate @speed, innovate @speed, and execute @speed. This is rooted in our DNA.
OUR APPROACH
Introducing the
MVP
Minimum Viable Products and Processes to respond to our
customers quickly and with agility.
It’s our way of attracting the attention of early adopters and validating products early in the development cycle. We apply agile methodologies to continuously improve our products and processes. Presenting our customers with ideas driven by research, testing to gather feedback and deciding whether to go to market: this is the MVP, Minimum Viable Products and Processes. A design process based on a rapid feedback loop, continuous customer engagement, and our quick, agile, and aligned response.
Platform Approach
Our strategic model combining innovation with simplification, efficiency, and cost competitiveness.
Our Platform Approach to product development begins with a highly pre-developed technological foundation, creating competitive advantages – in cost, speed, and reliability - while providing automakers with customization options.
Lean, Pro, Elite
Our hardware development platforms target specific markets and are configured with primarily pre-developed content.
Advantage
Includes products that have a cloud replica (Digital Twin) or our stand-alone software applications that can be sold separately from hardware.
MySuite
Software-enabled features that improve the driver experience, allow for personalization and are configurable over-the-air.
Studio
Software tools for designers.
Discover our technologies
TECHNOLOGY
Vehicle personality
technology
Vehicle performance
CONTACT US
Let’s start a conversation
Stay connected with Marelli's world. Subscribe to our newsletter - available for Europe, USA and Mexico.