E-DS Week: with E-Tense, DS Automobiles is electrifying Paris
For three weeks (November 11-29), DS Automobiles will take up residence in Hotel Molitor. This iconic avant-garde venue will be converted into a launch pad for the brand’s electrification strategy with DS 3 Crossback E-Tense (BEV), DS 7 Crossback E-Tense 4x4 (PHEV) and their related services.
In the street, 24 charging terminals have been specially installed to recharge the testing fleet.
Indeed, E-DS WEEK is also an opportunity to test DS 3 Crossback E-Tense and DS 7 Crossback E-Tense 4x4 in a dynamic world first. These electrified versions are now being promoted for sale. E-DS Week is also an opportunity to present the services associated with the new electrified models, in particular MyDS, which enables drivers to view all information regarding their car: where it is parked, battery state of charge, consumption data, remaining distance range, and more besides. MyDS also makes it possible to remotely manage pre-heating or pre-cooling and to start charging the battery in order to better manage energy use.
To convert it into a launching pad for its electrification strategy, DS Automobiles has decided to revamp the space with an atmosphere Haute Couture Electric.
The hotel's entrance hall will become the Lobby DS, exhibiting the DS X E-Tense dream car, offering chic and comfortable spaces, and presenting the characteristic materials used in DS interiors. The winter pool will become l’Ecrin DS. The covered swimming pool will serve as an exhibition venue for DS 3 Crossback E-Tense and DS 7 Crossback E-Tense 4x4. The new Formula E DS E-Tense FE20 will join the fleet at the centre of the alcoves created to present the services and other features of DS Automobiles.
Located on the upper floor, Villa Molitor (renamed Villa DS) is a meeting place for guests and DS Automobiles spokespersons. This social, inviting space echoes the design of the DS Stores already opened across four continents. True to its values, DS Automobiles welcomes its guests to the Table DS and Café DS to share a gastronomic experience.