Ford's Human Centric Design begins with 360° design
Ford Motor Company is now using a tool that enables designers to imagine and share drawings that can immediately be experienced from the driver’s point of view, or from anywhere inside the car, in 3D or in virtual reality.
Traditionally, designers have produced 2D sketches that are then recreated as 3D computer aided design (CAD) models. Creating sketches that immediately enable designers to experience their work from the point of view of the driver or passengers underlines Ford’s commitment to Human-Centric Design.
«360° sketching makes it possible to see the dashboard, doors, seats and console all together and to better understand how elements interact. We can see how things flow, collaborate in real time and work on different elements all at once. We can make the customer experience central to a vehicle’s interior right from the start of the design» said Nicolas Fourny, interior designer, Ford of Europe.
Rendering the interior in such a way makes it far easier to identify improvements to the height and width of seats, check the visibility for rear passengers, change the size and placement of roof console elements, and experiment with colours, materials and shapes.
Developed at the Ford Design Centre in Cologne, Germany, 360° sketching is already integrated into the design process of new vehicles.
Fourny and his team are also using animation to bring the sketches to life – by lighting up the dashboard cluster and screen, moving elements around, and adding more mood and atmosphere to each sketch.
This year, Ford became the first automaker to work with Gravity Sketch – a 3D virtual reality tool that enables designers to come up with more human-centric designs.